We started our organization with an idea, a vision. The idea to start a Jewish/Israeli organization that focuses on activism for animals. This came about because of antisemitism I and fellow Jews were experiencing the animal rights movement.
As many of us became deeply involved in animal activist circles, it became apparent that hateful biases against Jews were normalized. The rhetoric presented itself in different ways- from spreading conspiracies about Jews to demonizing Israelis. It got to a point where we couldn’t continue working with people that had such hatred toward our community.
Only problem was, we didn’t know how we'd be able to continue helping animals with the strategies we had been focusing on. Too many organizations that existed were run by antisemites or allowed antisemitism to run freely in their community. And for the most part, the Jewish organizations either focused on individual change or did not do activism.
So we decided if an organization we were looking for did not exist, that one would have to be started. And here we are! While we are just beginning, we have big goals & systematic-focused campaign ideas. So if you care about animals and share our vision in creating a better future for them, please spread the word.
We are so thankful you are here with us on this journey!